Innovate the high demand
for legal liabilities.
Visual language + Art direction
I was invited to develop a brand for the startup Kor, through a digital product, the company intends to reduce bureaucracy and revolutionize the problem of legal liabilities of medium and large companies by automating processes and generating great savings in time and resources.
I started with a briefing on a startup that could direct the creation of a mood board for the client to filter the appearance. After this approval funnel, it became clear that KOR's visual identity needed to carry concepts of credibility, minimalism, modernity, technology, and trust.
The strong logo gives a feeling of confidence for the brand. The color palette gives modernity and technology, typography systems, photography guidelines, graphic elements, and their applications.